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Eye tracking technology
Eye tracking technology is a groundbreaking new way to monitor brainwaves and responses of individuals in a number of capacities. The process involves the use of a device for measuring eye positions and movements, which are then analyzed through computer applications. Eye tracking technology is used in a variety of medical, scientific and research fields and is gaining popularity. If you are interested in learning more about the ideas behind this new research method, read on!
Eye tracking technology all starts with one thing, the way in which the eye movements are recorded. Generally, these products fall into three categories. The first is a product which is attached to the eye directly like a contact lens. This allows the researcher to track the movement of the eye very closely. The second category includes the use of another type of device attached near the eye, similar to glasses. These are easier to use, but are less effective at measuring slow eye movements and fixed gazes. The final method is non-contact equipment that includes lights that measure the eyes movements.
Once the eye movements are recorded, there are a few more steps involved in eye tracking technology. The eye movements can be recorded onto a computer and then evaluated according to what the research is for. If the movements have been recorded for market research purposes, the eye movements will be evaluated based on what kinds of reactions the person had to the advertising. If the responses are positive when the product is shown, then the advertiser has done their job. If not, the advertising firm will re-work the commercial or magazine ad to get the response they want instead.
Eye tracking technology is always changing. In its early days, the technology wasn’t very reliable and the tracking systems weren’t advanced enough to get the conclusive research desired. But as our society enjoys a technological boom, the eye tracking industry is benefiting. Every day, new eye tracking equipment and evaluation software is emerging, giving more and more people access to this exciting technology. It has many future uses as well, such as lie detection applications and even personal use systems.
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